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Growing up we looked forward to going to the movies with friends. It was not just entertainment on the screen but a moment of social connection and shared experience beyond the boundaries of the home. Movie theatres today are not just competing with home theatres and big screen TV's. They are competing with a plethora of other social eng…
Growing up we looked forward to going to the movies with friends. It was not just entertainment on the screen but a moment of social connection and shared experience beyond the boundaries of the home. Movie theatres today are not just competing with home theatres and big screen TV's. They are competing with a plethora of other social engagement & lifestyle activities and as such are ripe for a re-imagination. If we are talking about upfront carbon, most everyone will have a TV in their home so whether it is 40" or 70" may be a moot point, but as movie theatres wan in popularity, undoubtely fewer will be built. The real carbon load lies in how frequently consumers upgrade to the latest and greatest when that 40" from 2007 is still just fine. Replace "tv" for "smartphone", "car" etc and we land back at your core issue of sufficiency vs the quest for the next best experience.