The IIHS calls for automakers to "take a hard look at the height and shape of their SUVs and pickups.” We call for regulation.
Lloyd, this is why I drive an almost 21 yr old Tacoma light truck—purchased new in 2003! I can afford one vehicle & do a lot of hauling of landscaping & building supplies, so a truck it is. I refuse to consider the newer ginormous trucks which remind me of “Transformers” vehicles (of the sci-fi movie series). I do an informal parking lot survey of drivers of smaller (all older!) trucks—so far it’s been a 100% response when I ask their opinion of newer trucks—TOO BIG! Some have even said they get offers to buy their truck from strangers. There IS a market for smaller light trucks that aren’t (imho) outfitted like a video game. I’ve researched small trucks available in other countries; they exist to some degree, but are generally not available in the USA. I also drove a 1990 Taco (purchased new in ‘90) & before that a 1949 (year I was born, obviously NOT purchased new!) Studebaker truck…loved that truck!
There’s the added problem created by the headlight placements on these pickups that create blinding glare for other drivers