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So Lloyd, I have a question for you.

"This is why local food is back on the menu".

1) Are you saying that people who espouse your sentiment really think it is about the emissions of far-away foods (whether "cold chained" or not)?

2) Or is it that people people first think "Oh, a way to support local farmers?".

I'm thinking it is vastly about #2 and a small number in the #1 camp. And the Venn diagram intersection of the two is, well, rather miniscule.

What say you?

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I would have to agree, nobody thinks about the cold chain.

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So once again, let me ask the same question I've asked before:

"What is your marketing plan to have others adopt #1that are outside your bubble?"

Frankly, I do like the variety of foods year round and if the Price Point (the amount of money where both the seller, having added up all-in costs, and buyer, having thought of all the ways to eat the wares, believe they are getting a good deal), I would buy it.

But only then. Too high of a price and I won't be interested.

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Have to agree too, I have not even thought about the cold chain.

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#3 - Because it's fresher than in the shops.

Thats usually why I buy. Local food is not necessarily lower impact or lower carbon emissions.

Take Spanish Tomatoes vs UK tomatoes. Spanish are lower impact/emissions even though they have to travel by train to market one because trains are very efficient and two because almost all of the European rail network is electric. (France 21g and 98% low emissions (Go Nuclear) Spain 92g 88% low emissions Go Solar and Germany 352 Stupid F**** Krauts). Because the Spanish do not heat their green houses.

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