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David Bergman's avatar

Oddly, I did almost the same thing for a recent talk, starting with googling ‘sustainable building’, and got a virtually identical set of images (no way to insert it here): all exteriors with massive amounts of greenery on them. Nothing showing other aspects of sustainable design. In other words, superficial.

And I’ve been working up a post on the language of environmentalism generally, looking at some of our fundamental terms, many of which are problematic. Regenerative design is a decent candidate to replace sustainable design for all the reasons you mentioned, and I currently use it to describe the next level of thinking after sustainable design and systems thinking (in the evolution of environmentalism from 3Rs to Cradle to Grave to Cradle to Cradle (life cycle) to Sustainability to Systems Thinking to Regenerative). But I think it still doesn’t hit the spot, partially because regeneration is an unfamiliar and unrelatable word for most people.

And it needs to be something positive and enticing as well as easily grasped. Something that addresses McDonough’s point and incorporates flourishing or thriving. I’m workshopping some ideas but am not there yet.

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Ali Heshmati's avatar

I enjoyed reading this as I have thought about trees on buildings often. Thank you Lloyd.

I have nothing against trees on top of, inside or on balconies of any building, but calling a building Regenerative for only that reason is a bit superficial and lazy. That said, I think we stand to see commodification of "Regenerative Design" very soon as well. We have seen it with Sustainability and Carbon or Energy Neutral Design before. I mean most of these phrases are now used as green washing old building methods with a bit of trees on the top or sometimes photovoltaic cells. We need to address the linguistic consumption for profit as well. As soon as a phrase is defined and embraced by great intentions, the commodification begins. Now, Shell, Exxon, and BP are in Carbon reduction business!

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