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Wayne Teel's avatar

What I tried to tell my students is simple, what you want is zero, not net zero, just zero carbon use. It is difficult if not impossible, but the point is to try. You explain it well using Apple as an example. The switch of society to major carbon reduction will involve a world view shift. The problem is consumption and our economy is based on consumption. We have to change our global system from one based on consumptive growth to one of ecological health and that is no easy feat. Keep pushing.

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Steve Hanley's avatar

Truth in advertising has never been viewed as the way to increase sales. In the law, the concept is known as "puffery," because salespeople are expected to say great things about their products, but the line between puffery and lying is very thin indeed. This is one reason why a robust Federal Trade Commission is important to consumers. In today's world of instantaneous digital communications, it is often not possible for individual consumers to separate puffery from outright fraud.

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